Psychographic Data Animation

Ideation | Design | Animation

Part of a larger lesson on different types of consumer data. I made this project in a combination of After Effects and Cinema 4D. I deliberately kept the textures, lighting and rigging simple in C4D, because I didn't have long to make this animation. I quite like the cartoony effect of the plain textures.

I rendered out the backgrounds separately from the character as this saved render time and allowed for more flexibility later. I comped it all together in After Effects and animated the motion graphics elements over the top of the 3D rendered outputs.

I felt it was a little over saturated so I added some adjustment layers over the top to reduce that and try and tie all the different assets together for the final output.