Matt Osborne

Paid Owned Earned Animation

Ideation | Design | Animation

Part of a larger lesson on types of marketing content.

For this project, I wanted to present the technology based concepts in a more approachable and visually engaging way. I searched for reference images that blended technology with nature and found some examples of illustrated phones surrounded by leaves.

Screenshot of After Effects with an image of a sponsored post where the outlines have been stylised with multiple roughen edges effects.
Layering multiple roughen edges effects to create a painterly look

I’ve always liked the look of hand drawn or painted artwork, so I aimed to replicate that aesthetic within After Effects. I achieved this by layering multiple Roughen Edges effects and occasionally incorporating Turbulent Displace to create an organic, textured appearance.

Apart from a single paint texture, every asset was built entirely within After Effects, ensuring a cohesive and stylized final result.

An illustration of a lamp in a product listing surrounded by cursors with eyes.
Product Content
A crowd of fantasy characters gathered around a notice that's been nailed to a door with a list of company values on it.
Company Values
A 3D render of a man with a big grin on his face next to a social media ad for ski equipment
Psychographic Data
A painterly image of a mobile phone surrounded by leaves and a call out of an online review.
Paid Owned Earned
Cars pulling up outside a video rental store.
The Cost of Sitting Still
Title frame from animation saying 7 tips to make twitter work for you.
Twitter Tips
An illustration of a small island in a tropical sea.
Country Code Top-Level Domains
An illustration of a pottery store, with a split screen showing another virtual 'online' pottery store
Online vs Offline Commerce
An artistic close up showing partial fragments of After Effects expressions.
After Effects Expressions and MOGRTs